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People as models for clothing business

Fatwaa ID: 2007

I have an abaya business, is it permitted for me use people as models to showcase my designs? (Face won’t be included)

In the Name of Allaah, the Most Gracious, the Most Merciful.
As-salaamu ‘alaykum wa-rahmatullaahi wa-barakaatuh.

Islam has emphasized on the importance of modesty and hayaa. Using people as models for one’s clothing business is immodest. Even if the face is not shown, the form and figure of the body will still be seen. A person should respect his own self. It will not be permissible for a person, man or woman, to take up such a job nor will it be permissible for a business owner to use them for modeling. Instead, faceless or headless mannequins may be considered.

And Allaah Ta’aala knows best.
Mufti Muajul I. Chowdhury
Darul Iftaa New York

وصل اللهم وسلم وبارك على سيدنا محمد وعلى ءاله وصحبه أجمعين


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