Friday, September 30, 2022
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Wearing Nike apparel

Fatwaa ID: 047

Question:

Assalaamu alaikum wa rahmatullahi wa barakatuhu I have recently found out that Nike shoes or clothing is haram to wear can you please elaborate and explain please?

Jazakallahu khair

Answer:

In the Name of Allaah, the Most Gracious, the Most Merciful.
As-salāmu ‘alaykum wa-rahmatullāhi wa-barakātuh.

Nike, Inc. was founded on January 25, 1964 under the name Blue Ribbon Sports, and officially became Nike, Inc. on May 30, 1971. The company never intended to incorporate Greek mythology. As mentioned on their website[1], after an intense meeting, one morning Jeff Johnson, an employee at Nike who enjoyed Greek mythology, awoke with the word Nike on his mind. Validated by a magazine article that discussed how many of the most successful brand names utilized two syllables and featured an “exotic” letter or sound, the name was set.

The swoosh logo was solely a choice of the designer, Carolyn Davidson, who was hired to do the designing and adopt a logo.

Thoroughly going through their website, we have not found mention of any spiritual ties with Greek mythology. We then emailed the company for details regarding the name and logo and their significance. The company however declined to answer the queries[2]. We were informed that the Nike Consumer Affairs Packet, 1996 had details regarding the name and logo but we were unable to get hold of it.

Moreover, the word Nike does not hold any religious significance or connotation in the mind of people. Rather, it is seen as a global sportswear brand. If one were to be asked regarding his reason of choosing Nike apparel, the answer would simply be “because of its quality”.

The origin of the word Nike is the Greek word nī́kē, which means victory and conquest.[3]

Furthermore, many commonly used words, such as the names of the months, days of the week, planets, etc. hold Greek or Roman mythological origins. None of them however retain their original implications in the customary understanding of people; thus permissible to use.

And Allaah Ta’aala Knows Best.
Muajul I. Chowdhury
Student Darul Iftaa
New York, USA

Checked and Approved by,
Mufti Ebrahim Desai.

08/28/2017

وصل اللهم وسلم وبارك على سيدنا محمد وعلى ءاله وصحبه أجمعين


[1] http://help-us.nikeinc.com/app/answers/detail/a_id/497/~/nike-and-the-swoosh

[2]

Response Via Email (Manell)08/30/2017 04:46 PM
Hi Muajul. 

We appreciate your interest in Nike! It is always great to hear from students who have selected Nike, Inc. for their class project/event.

As you can imagine, Nike receives numerous requests for information about the Nike Corporation and Nike products in general. While, we recognize the value of academic pursuit of information by students we, unfortunately, are not able to answer questions directly or fulfill specific requests for hard copy material or sample products. In addition, as a general rule we are not able to accommodate requests for interviews of specific Nike personnel or our senior-level executives. Nor can they or Nike employees be present for student events.

We try to provide as much information as we can about the Nike Corporation on our website at about.nike.com. The specific information you are looking for may be found under About Nike, News, Investors, Responsibility or the FAQ section under “Customer Service”. The FAQ section will provide you with a list of some of the most commonly asked questions about Nike, Inc. Specific information about our perspectives on marketing and other information are proprietary and not available to the public.

While we are not able to fulfill your requests, we do appreciate you thinking of Nike and wish you much continued success.

Should you have questions, please don’t hesitate to respond back to this email. We’ll be more than happy to assist.

Sincerely,

Manell
Nike.com

 Customer By Web Form (Muajul Chowdhury)08/30/2017 08:13 AM
Hi, 
I hope this query reaches you in the best of conditions.
I have a school assignment to do on Nike. I would appreciate if you can answer some questions for me.
-Where does the word Nike come from and what does it mean? 
-Where does the Nike logo/s come from and what meaning does it hold?
-How significant is the name and logo to the company and what role does it play?


I have attempted to search the Nike website regarding these questions but to no avail.

Also, I was wondering if I can get hold of the Nike Consumer Affairs Packet, 1996? I would highly appreciate it.

I would appreciate any help. I look forward to your response.

Thank you.
 

[3] http://www.dictionary.com/browse/nike?s=t 

https://en.oxforddictionaries.com/definition/nike

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